Key Responsibilities
Social Media Strategy
Develop and execute comprehensive social media strategies aligned with business goals. Identify target audiences and create engaging content to increase brand visibility.
Content Creation and Curation
Create compelling and shareable content for various social media platforms. Curate relevant content from industry sources to supplement organic content.
Community Engagement
Foster and engage with online communities to build brand loyalty. Respond to comments, messages, and mentions in a timely and authentic manner.
Paid Social Advertising
Plan and execute paid social media advertising campaigns. Monitor and optimize ad performance to achieve maximum ROI.
Social Media Analytics
Utilize social media analytics tools to track performance metrics. Provide regular reports and insights to optimize strategies based on data.
Influencer Collaborations
Identify and collaborate with influencers and brand advocates. Build and maintain relationships with key industry influencers.
Campaign Planning
Plan and execute social media campaigns aligned with marketing objectives. Monitor trends and competitor activities for campaign inspiration.
Stay Informed on Industry Trends
Stay abreast of the latest social media trends, algorithm changes, and industry best practices. Implement strategies to adapt to evolving social media landscapes.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as a Social Media Marketer or similar role. Strong understanding of social media platforms, trends, and best practices. Creative thinking and ability to develop engaging content. Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and derive insights.
