Key Responsibilities
Digital Marketing Strategy
Develop and execute comprehensive digital marketing strategies aligned with business goals. Conduct market research to identify trends, competitor activities, and opportunities.
Content Planning and Creation
Collaborate with content creators to develop engaging and relevant content for various digital platforms. Oversee content calendars and ensure alignment with brand messaging and SEO strategies.
Social Media Management
Manage and optimize social media profiles to enhance brand visibility and engagement. Develop and implement social media campaigns and initiatives.
SEO and SEM
Lead SEO efforts to improve organic search rankings and visibility. Oversee paid advertising campaigns, ensuring optimal ROI.
Analytics and Reporting
Monitor and analyze digital marketing performance using tools like Google Analytics. Provide regular reports and insights to optimize strategies based on data.
User Experience (UX) Optimization
Collaborate with design and development teams to enhance website and app user experiences. Conduct usability testing and implement improvements based on feedback.
Email Marketing
Plan and execute email marketing campaigns to nurture leads and engage customers. Ensure email campaigns are optimized for deliverability and engagement.
Emerging Technologies
Stay informed about digital marketing trends and emerging technologies. Identify and recommend new tools and platforms to enhance digital strategies.
Qualifications
Bachelor’s degree in Marketing, Digital Media, or related field. Proven experience as a Digital Strategist or in a similar role. In-depth knowledge of digital marketing trends, tools, and platforms. Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Creative mindset with the ability to think outside the box.
