Key Responsibilities
Content Strategy Development
Develop and execute content marketing strategies aligned with overall business objectives. Identify target audiences and tailor content to resonate with their needs and preferences.
Content Creation
Create high-quality and engaging content for various channels, including blog posts, articles, whitepapers, videos, and social media. Collaborate with design teams for visually appealing and shareable content.
SEO Optimization
Implement SEO best practices in content creation to improve organic search rankings. Conduct keyword research and analysis to inform content optimization.
Content Calendar Management
Develop and manage an editorial calendar to ensure consistent content production. Coordinate content release schedules across different platforms.
Audience Engagement
Foster engagement with the target audience through content distribution and promotion. Monitor comments, feedback, and social media interactions to adjust content strategies.
Analytics and Reporting
Utilize analytics tools to measure content performance and derive actionable insights. Provide regular reports on key content metrics and suggest optimizations.
Collaboration with Cross-Functional Teams
Collaborate with design, SEO, social media, and other teams to align content with broader marketing strategies. Stay informed on industry trends and competitors to inform content decisions.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as a Content Marketing Marketer or in a similar role. Exceptional writing and editing skills, with a keen eye for detail. Knowledge of SEO best practices and experience with content optimization. Familiarity with content marketing tools and platforms. Creative thinking and the ability to develop innovative content strategies. Strong analytical skills to measure and interpret content performance.
