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Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with business goals. Conduct market research to identify trends, competitor activities, and opportunities.

Content Planning and Creation

Collaborate with content creators to develop engaging and relevant content for various digital platforms. Oversee content calendars and ensure alignment with brand messaging and SEO strategies.

Social Media Management

Manage and optimize social media profiles to enhance brand visibility and engagement. Develop and implement social media campaigns and initiatives.

SEO and SEM

Lead SEO efforts to improve organic search rankings and visibility. Oversee paid advertising campaigns, ensuring optimal ROI.

Analytics and Reporting

Monitor and analyze digital marketing performance using tools like Google Analytics. Provide regular reports and insights to optimize strategies based on data.

User Experience (UX) Optimization

Collaborate with design and development teams to enhance website and app user experiences. Conduct usability testing and implement improvements based on feedback.

Email Marketing

Plan and execute email marketing campaigns to nurture leads and engage customers. Ensure email campaigns are optimized for deliverability and engagement.

Emerging Technologies

Stay informed about digital marketing trends and emerging technologies. Identify and recommend new tools and platforms to enhance digital strategies.

Qualifications

Bachelor’s degree in Marketing, Digital Media, or related field. Proven experience as a Digital Strategist or in a similar role. In-depth knowledge of digital marketing trends, tools, and platforms. Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Creative mindset with the ability to think outside the box.

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