Key Responsibilities
PPC Campaign Management
Develop, implement, and optimize end-to-end PPC campaigns across various platforms (Google Ads, Bing Ads, etc.). Conduct keyword research, ad copy creation, and landing page optimization.
Budget Management
Monitor and manage daily, monthly, and annual budgets for PPC campaigns. Implement bid strategies and adjust budgets to achieve performance goals.
Ad Copy and Creative Development
Create compelling and relevant ad copy that aligns with campaign objectives. Collaborate with design teams to develop impactful creative assets.
Keyword Research and Analysis
Conduct thorough keyword research to identify opportunities and improve campaign targeting. Analyze competitor strategies and industry trends to refine targeting.
Performance Analytics
Utilize analytics tools to track and analyze the performance of PPC campaigns. Provide regular reports and insights to optimize strategies based on data.
A/B Testing
Conduct A/B testing on ad copy, landing pages, and other campaign elements. Implement findings to improve campaign performance and efficiency.
Remarketing and Retargeting
Develop and execute remarketing strategies to re-engage website visitors. Optimize retargeting campaigns for maximum conversion impact.
Stay Informed on Industry Trends
Stay abreast of the latest trends and updates in PPC advertising. Implement new features and strategies to stay ahead in the digital advertising landscape.
Qualifications
Bachelor’s degree in Marketing, Advertising, or a related field. Proven experience as a PPC Marketer or similar role. In-depth knowledge of PPC advertising platforms, best practices, and industry trends. Analytical mindset with strong problem-solving skills. Excellent communication and collaboration abilities.
