Key Responsibilities
Keyword Research and Analysis
Conduct thorough keyword research to identify opportunities for organic traffic growth. Analyze competitor keywords and trends to stay ahead in the industry.
On-Page Optimization
Optimize website content, meta tags, and URLs for search engines. Implement on-page SEO best practices to improve site performance.
Technical SEO
Conduct website audits to identify technical SEO issues and implement solutions. Collaborate with development teams to address crawl errors, site speed, and mobile optimization.
Content Creation and Optimization
Collaborate with content creators to develop SEO-friendly and engaging content. Optimize existing content for search engines and user experience.
Link Building
Develop and execute effective link-building strategies to increase domain authority. Identify and establish partnerships for high-quality backlinks.
Monitoring and Reporting
Monitor website performance using SEO tools and analytics. Provide regular reports on key SEO metrics and recommend improvements.
Local SEO
Implement local SEO strategies to enhance visibility for regional searches. Manage local business listings and ensure accurate information across platforms.
Stay Informed on Industry Trends
Stay abreast of the latest SEO trends, algorithm changes, and industry best practices. Implement strategies to adapt to evolving search engine algorithms.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as an SEO Specialist or similar role. In-depth knowledge of SEO best practices and industry trends. Familiarity with SEO tools (e.g., Google Analytics, Moz, SEMrush). Strong analytical and problem-solving skills. Excellent communication and collaboration abilities.
